In the Dark
Caving Adventure Company

In the Dark is a school project where we created a full marketing campaign for this caving company which included advertising, logo design and brand identity. The main logo design was created to focus on creating a sort of icon that could be used anywhere to identify the company. It illustrates the letters in the company as well as using imagery to show the headlight of a man and the bottom of the d to show a hiking boot.

In the DarkIn the Dark logo
In the dark
In the DarkIn the dark shirt
In the Dark